Forget What You Know About Strategy

Setting strategy can be hazardous to the health of your business.

That’s because too many organizations either fail to plan and remain in cruise control, or they plan to fail by taking too long to develop and execute the perfect plan.

But there’s a better way.

A new approach to strategy formulation and implementation.

In this powerful book, strategy expert Robert Aguilar breaks down the pitfalls, landmines, and outdated models of setting strategy—drawing on his experience driving multibillion dollar change efforts in both the military and civilian worlds. Robert expertly traverses the landscape of strategy formulation and implementation to help you take your organization to unparalleled heights effectively and more quickly.

Forget What You Thought About Strategy is a critical must-read for anyone responsible for revenue generation­—whether serving in a senior management role or aspiring to do so in the future. The insights shared here will help leaders create improved organizational conditions—whether that is increased market share, improved collaborative culture, or developing new and lucrative core competencies to take the firm to a higher level of success.